WSITC (Western Sydney IT Cluster) – Mobbiexpress is a world beater

Mobile commerce solution goes international in 2007

The Western Sydney IT Cluster counts among its members innovative, high growth firms such as Mobbiexpress, a pioneer of on-the-road transaction facilities for mobile trades, taxi, sales and service people.

Founded in 2004 by Jace Lai, who had formerly worked as IT manager for Cabcharge, Mobbiexpress literally started out as a business in the garage at the Lais’ home, before they moved the business into its current King Park office, West of Sydney in early 2005.

The Mobbiexpress group has grown from a small family enterprise with a turnover of around $250 thousand in its first year, to one with an expected turnover of $5million for the 2007/08 financial year. It has offices and customers in Asia and is establishing a presence in North America and Mexico.

Mobbiexpress started implementing a small section of its vision by providing secure EFTPOS facilitation services to the LimoTaxicab industry. It developed Cabbiexpress as a hand-held EFTPOS terminal that doubles as a personal digital assistant and phone, connected to a small wireless printer that allows transactions to be configured and receipts issued securely.

The importance of Cabbiexpress in the fight against fraudulent transactions in the taxi industry was recognised recently in the Australian Financial Review ( ’Wheel Turns in cab Fraud fight’ Katrina Nicolas, page 6, 18 December 2007). Mobbiexpress International has since developed its business model as a ’Mobile eCommerce Ecosystem’ specializing in ’Mobile Micro Payment Facilitation’ making electronic payment, settlement and banking transactions simple for travelling tradesmen and mobile merchants as well as taxi drivers.

The Mobbiexpress application allows the mobile merchant or tradesperson to process customer credit cards on the spot and receive payments directly into their bank account. By downloading the Mobbiexpress application the merchant instantly turns their PDA into a mobile Point of Sales Cash Register complete with SMS, email and descriptive receipt printouts, supporting all major credit cards. It provides a wide variety of electronic micro payment solutions to suit the practical needs of a range of business operations, its financial services complemented with jobs finder, jobs bulletin, bookings and cost effective mobile communications functions.

The Mobbiexpress business model is applicable to many countries and Jace Lai currently has several proposals before potential partners in countries such as Malaysia, Singapore, South Korea, USA and Mexico.

In the course of its growth Mobbiexpress has been confident it could tap into government support and assistance as needed. Agencies such as Austrade, Ausindustry and the NSW Department of State and Regional Development have provided Mobbiexpress advice from dedicated staff and assistance with overseas contacts, overseas meeting facilities, endorsements and funding through various programs.

Mobbiexpress is a shining example of a firm which, through its owner’s vision and tenacity has grown ’from garage to global’. Jace Lai cautions against declaring his business model a success yet, but his vision for Mobbiexpress to become an internationally established mobile commerce (mCommerce) brand is well under way.

Mobbiexpress has been a member of the Western Sydney IT Cluster since early 2007 and the firm was showcased at the Cluster’s September 2007 breakfast forum (click here for presentations).

For further information go to the Mobbiexpress International website, tel: +61 2 9676 2328, email: or visit Mobbiexpress at 13 Turbo Road, Kings Park NSW.